Growth Revealed - marketing and sales strategies behind successful businesses
At Growth Revealed, ambitious entrepreneurs and business leaders reveal the true factors driving their success. The show isn't another surface-level business podcast filled with generic advice—it's an honest exploration of the marketing and sales strategies that are actually moving the needle for real businesses.
Each episode features in-depth conversations with founders, CEOs, and business leaders who are actively scaling their companies. We dive deep into their growth journeys, examining both their wins and their struggles, to uncover the specific tactics, systems, and strategies that are generating real results.
Growth Revealed - marketing and sales strategies behind successful businesses
Sticks for Clicks Don’t Work: Craig Taylor on Growing CyberHoot Without Outside Money
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Most companies train employees on phishing with fake emails, a “gotcha” click and a punishment video. Craig Taylor, co-founder and CEO of CyberHoot, built his company on the opposite idea: rewarded behaviors get repeated, and punished ones come back.
This episode covers two real breaches that show why culture matters more than technology. It also covers the pivot to browser-based phishing training, which just earned a US patent, and how CyberHoot grew 20–30% a year without outside funding.
00:00 Welcome and Guest Intro
00:32 CyberHoot's Mission
01:34 Why Rewards Beat Fear
03:58 From Fired to Founder
07:34 Culture Over Technology
08:49 Two Breach Stories
14:46 The 2019 Rebrand and Pivot
19:17 Browser-Based Phishing Training
21:00 The New Patent
21:46 Why CyberHoot Stayed Bootstrapped
25:15 Using AI as a Force Multiplier
31:29 Growing Through MSP Partners
37:37 Speed Round
41:03 How to Connect
