Growth Revealed - marketing and sales strategies behind successful businesses
At Growth Revealed, ambitious entrepreneurs and business leaders reveal the true factors driving their success. The show isn't another surface-level business podcast filled with generic advice—it's an honest exploration of the marketing and sales strategies that are actually moving the needle for real businesses.
Each episode features in-depth conversations with founders, CEOs, and business leaders who are actively scaling their companies. We dive deep into their growth journeys, examining both their wins and their struggles, to uncover the specific tactics, systems, and strategies that are generating real results.
Growth Revealed - marketing and sales strategies behind successful businesses
Fractional CMO Secrets: Healthcare Marketing Transformation with Michael Baer
Join me on this episode of Growth Revealed as I welcome Michael Baer, Fractional Chief Marketing Officer at TechCXO. With extensive experience in B2B marketing and healthcare transformation, Michael shares his journey from agency work to fractional consulting, emphasizing the power of marketing technology and customer journey mapping. We discuss the evolution of fractional consulting, how COVID revolutionized healthcare marketing, and delve into Michael's approach to scaling early-stage companies. Discover Michael's insights on converting leads, leveraging AI for strategic work, and the future of healthcare innovation. Don't miss this episode packed with valuable lessons and strategies for business growth.
00:00 Introduction and Guest Welcome
01:00 Michael's Fractional CMO Journey
03:00 The Evolution of Fractional Consulting
04:00 From Agency Work to Healthcare Marketing
05:00 Healthcare's Resistance to Innovation
06:00 How COVID Changed the Healthcare Playbook
07:00 Working with Startups and GE Healthcare
10:00 The Role of Marketing Technology
28:00 Understanding Customer Journeys
29:00 Tracking Touchpoints from LinkedIn to Conversion
31:00 The Funnel Debate: Why Progression Matters
32:00 Speed Round: Tools, Advice, and Habits
33:00 Game Changer: AI and ChatGPT
34:00 Leadership Advice: Listen and Learn
35:00 Growth Bottleneck: Converting Opportunities
